Intelligence for B2B companies building real pipeline.
A fully loaded SDR costs $160,000–$210,000 in year one with a 3–6 month ramp. Here's every line item and what the alternative looks like.
Courses, frameworks, and tools have all promised pipeline. Here's what the math actually says.
44% of reps give up after one attempt. 80% of deals close on the 5th through 12th touch. The math is brutal.
Dial-to-meeting rates doubled from 2.0% to 4.82% between 2023 and 2024. The channel is back.
Only 42% of B2B companies have a documented ICP. Here is the framework that changes close rates.
Referrals are not a pipeline. They are a prayer. Here is the data behind the dependency.
519,000 calls analyzed. The six numbers that separate the closers from everyone else.
Most companies run 1–2 channels. The ones doing $1M/month run 4–5. Here is the full ranking.
Top agencies show 88–96% satisfaction. Most partnerships end anyway. Here is why.
The $2,000 Sprint, the $5,500 Pilot credit, the retainer path. The full logic explained.
Revenue lags pipeline by 60–120 days. By the time leaders feel the problem, the cause is already 6 months old.